Ron Jeffries started this business in 1985 with a simple belief: that selling your home should not be the most stressful thing you ever do. In a city as proud and hard-working as Stoke-on-Trent, people deserved a buyer who was straight with them — fair on price, honest about the process, and fast to complete.
Over 40 years later, that belief hasn't changed. Ron still personally oversees every single purchase. He visits the property himself. He makes the offer himself. He sees it through to completion himself. If you call the number on this website, Ron answers.
Ron runs the business alongside his wife Julie. Between them they have purchased over 1,000 properties across Stoke-on-Trent and Staffordshire — homes of every type, in every condition, in every situation.
"I started this business with one rule: be straight with people. Tell them what the property is worth, what we can offer, and why. Forty years later, that's still the only rule we work by."
— Ron Jeffries, Founder
The cash buying market is full of London-based companies targeting your postcode from 300 miles away. They have national call centres, investor backers, and dozens of sales staff who have never set foot in Stoke-on-Trent.
Jeffries is different in every way that matters. We are not reliant on private equity. We are not backed by institutional investors. We use our own funds, built up over 40 years of buying locally.
We know Stoke-on-Trent street by street. We understand why a property in Bentilee prices differently from one in Trentham. We know about red ash, about the history of the six towns, about what local buyers want and don't want. No national company can tell you that.